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"Pinklining"? Innovative way to deny women home loans

From redlining to “pinklining,” a term most people have probably never heard, is hurting women and especially women of color. The term comes from the 1970's term redlining. The term used by governments, agencies, banks and other lenders to deny people of color access to mortgages and credit. Those in charge of public policy and lending practices would draw a redline around certain neighborhoods with high concentrations of minorities and deny them financing and other forms of credit if they lived within those lines. Now, more specifically lenders are using the term "pinklining" ala redlining to identify neighborhoods and deny woman of color the chance to buy homes.

Is There a Gender Gap in Home Equity Loans? (investopedia.com)

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